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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q16-Q21):

NEW QUESTION # 16
A customer wants to link web analytics data to subscriber data.
How should this be set up in Data Designer?

A. Link to the Web Analytics Provider API
B. Link to the Web Analytics SFTP
C. Link to Marketing Cloud data extensions
D. Link to the Marketing Cloud API

Answer: C

NEW QUESTION # 17
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?

A. Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity
B. Salesforce Data Entry, SQL Query Activity, Task Activity
C. Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity
D. API Event Entry, SQL Query Activity, Task Activity

Answer: A

Explanation:
To create a task on Contact and Lead records for follow up when someone has not opened five emails in a row, a scheduled automation can be used to run a SQL query activity that selects the subscribers who meet this criteria from the _Open data view and inserts them into a data extension. The data extension can then be used as an entry source for a journey that has a task activity to create the task in Sales Cloud. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_open.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_task_activity.htm&type=5

NEW QUESTION # 18
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers

A. A filtered data extension can be populated with a filter activity.
B. A data extension can be updated using a query activity.
C. A data filter can be automated with a filter activity.
D. A random data extension can be updated with a filter activity.

Answer: C,D

NEW QUESTION # 19
Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder.
What should a consultant recommend for segmentation?

A. Salesforce Data Extension
B. Salesforce Campaign
C. Synchronized Data Extension
D. Salesforce Report

Answer: D

NEW QUESTION # 20
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?

A. Set up Approval Workflow and Share setting inside Marketing Cloud.
B. Edit the Content Permissions and Restrictions by Role setting for each user.
C. Build out an internal business governance and process to support this.
D. Integrate an outside CMS with all these permissions built in.

Answer: B

NEW QUESTION # 21
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