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Marketing-Cloud-Personalization Test Free | Relevant Marketing-Cloud-Personalization Answers

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q53-Q58):

NEW QUESTION # 53
Which development language is used to code the sitemap?

A. Python
B. Javascript
C. Ampscript
D. jQuery

Answer: B

Explanation:
Javascriptis used to code the sitemap in Interaction Studio, enabling seamless tracking and interaction mapping. It allows integration with the Web SDK for personalization and data collection.
Reference: Salesforce Interaction Studio Web SDK and Sitemap Coding Guide.

NEW QUESTION # 54
How quickly does interaction studio synthesize and activate date to gauge and respond to an individualae's in-the-moment intent, across channels?

A. 1 second
B. 1 minutes
C. 30 milliseconds
D. 30 Seconds

Answer: C

NEW QUESTION # 55
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A. Use engagement compare functionality to see the differences in key metrics and behaviours
B. Use a segment to specify certain actions, which can be set as the goal for a campaign
C. Use a segment to set a global goal
D. Use a segment to setup a filter, then use the filter in campaign statistics

Answer: D

NEW QUESTION # 56
What controls how content and product recommendations display in an open time email campaign?

A. Catalog Setup
B. Promotion Eligibility
C. Campaign Template
D. Item Template

Answer: D

Explanation:
In Marketing Cloud Personalization's open-time email campaigns, theItem Templateis the crucial component that dictates how content and product recommendations are displayed within the email. This template acts as a blueprint, defining the layout, styling, and overall presentation of the personalized elements.
Here's how Item Templates work:
* Defining the structure:Item Templates use HTML and CSS to define the visual structure of the email content. This includes elements like image sizes, text formatting, spacing, and the overall arrangement of recommended items.
* Personalization placeholders:The template includes placeholders that are dynamically populated with personalized content when the email is opened. This ensures that each recipient sees recommendations tailored to their individual preferences.
* Customization:Marketers can create multiple Item Templates to cater to different email campaigns or design aesthetics. This allows for flexibility in how recommendations are presented, ensuring consistency with brand guidelines and campaign objectives.

NEW QUESTION # 57
A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

A. marketing cloud Personalization uses third party software to match anonymous and known identities
B. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
C. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity

Answer: B

NEW QUESTION # 58
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